We offer a full suite of advertising and sponsorship tools to drive value for local businesses without
specialized support, whether you’re a for-profit or not-for-profit organization.

Key components

Display/banner ads

We have native integrations with two of the most popular ad servers for
publishers: Google Ad Manager and Broadstreet. Choose from over 10 global
placements, or place ads dynamically as you’re creating content using Newspack
Ad blocks.

Programmatic opportunities

We offer out-of-the-box programmatic opportunities for GAM users. As a
Newspack publisher, we give you instant access to AdX, Google’s premium ad
network. Google AdX is widely regarded as one of the best SSPs in the market, as
it has the world’s largest exchange of global inventory.

Simplified control

Unique to Newspack is the feature set and controls available as a GAM user. You
have complete control over the aggressiveness of ad lazy loading and can tailor it
to best suit your delivery goals. You can also enable ad refresh, which allows ad
units to generate a new impression over a specified period of time — serving
double duty by (genuinely) boosting impressions and ad viewability.

Media Kit creation

We make it easy to create and add a Media Kit to your site. Having an
accessible Media Kit in a digital format is a vital piece of a successful direct sales
strategy.

Sponsored content

Because sponsored content (or advertorials) are often the most premium product, we created unique functionality to accommodate different sales opportunities. Depending on whether the sponsor authors the content, or your editorial staff underwrites and authors it, you’re able to apply different visual treatments to set them apart and highlight the sponsor.

Listings

The use-cases for Listings are endless, but when it comes to revenue opportunities, we’ve seen great success from paid listings for real estate, jobs, and obituaries.

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When it comes to driving ad revenue, we understand the challenges and have worked to combat those through our suite of uncomplicated, user-friendly tools. Elevate your advertising capabilities effortlessly with our comprehensive solutions.