Our suite of audience management tools is built to drive engagement at every stage of the audience acquisition funnel.

Key components

Calls to action

Real-time desktop and mobile web messaging is integrated directly into Newspack for ease of use and site performance. You have the option of deploying both customizable overlays and inline messages.

Real-time audience segmentation

Newspack segments the audience for top-of-funnel, mid-funnel and lower funnel messaging to optimize engagement and conversion. Segments can be adjusted at the publisher’s discretion.

Streamlined sign-up flows

We’ve taken the friction out of our authentication flows to maximize signup. Users simply need to provide an email address to create an account and are only asked to establish a password-protected account when they want to manage personal data.

Newsletter signup

Email collection and newsletter signup modules can be integrated with Mailchimp, ActiveCampaign and other ESPs.

Revenue collection

One-time and recurring donation, membership and subscription modules provide the flexibility to name your price, offer different packages and specify how much personal information you want to collect.

Centralized data management

Newspack centralizes the collection of identity, newsletter selection, and payment attributes collected. And provides a user-friendly interface to manage any required changes by publishers and end users.

Access control

Newspack provides limited content gating capabilities for publishers that want to offer premium member/subscriber-only features.

Reporting

Newspack provides top-line metrics benchmarked against lookalike properties.

Integrations

Automated email marketing campaigns

BlueLena (ActiveCampaign), News Revenue Hub (Mailchimp)

CRM

BlueLena (ActiveCampaign/Salesforce), News Revenue Hub (Salesforce)

---

Newspack’s audience management tools provide a suite of functionality that gives any newsroom access to the audience and revenue development strategies that power the operations of some of the industry’s most profitable publishers.