News industry experts built Newspack for news practitioners. We keep you on the leading edge of editorial technology, help you develop a loyal audience, and build long-term financial sustainability. All at an affordable price.

Grow your audience and revenue

We built our suite of audience management and integrated advertising tools to help you drive engagement and revenue at every stage of your audience acquisition funnel. Target specific readers — non-subscribers, non-donors, fans of a particular topic — in real-time, moving them from occasional readers to loyal readers to donors to recurring financial supporters. Deliver direct-sold and programmatic advertising without involving a developer or other specialized support. Send newsletters directly within Newspack by integrating your email service provider.  

Learn from the Newspack community

Working with their peers and Newspack’s subject-matter experts, we’ve helped our more than 300 publishers drive millions in additional revenue.

Audience management tools to drive full-funnel engagement 

Drive higher conversion rates: Customize your calls to action, optimize engagement and conversion with real-time segmentation and targeting, set up content gating for premium member/subscriber-only features, and streamline sign-up flows. 

Take the headache out of managing too many tools: Integrate your Mailchimp, ActiveCampaign, or other ESP. Get centralized data management in an easy-to-use interface. Use our integrated subscriber management tools to grow your audience. 

A full stack of integrated advertising tools to diversify your revenue strategy 

Choose placements or place ads dynamically: Through integrations with Google Ad Manager or Broadstreet, you can tailor ad placement and loading to meet your delivery goals. We also have built-in header bidding that allows multiple partners to bid for a given ad impression.

Take advantage of sponsored content opportunities: You can easily apply different visual treatments to set the content apart and highlight the sponsor, depending on whether the sponsor authors it or the editorial staff authors and underwrites it.

Create and maintain your media kit and listings: We make it easy to create a digital media kit and manage listings like jobs, real estate, and obituaries.

Analytics tools to maximize your impact 

Business metrics at your fingertips: View all of the key metrics for your business and site performance in the Newspack Data Dashboard. 

Usable analytics, presented in the way your team thinks about content: Get access to Parse.ly content analytics to assess the value of content from multiple angles — engagement time, recirculation, conversion rates, and loyalty.

Free training session to get you started: Get the most out of these tools, turning insights into action.

Grow with a community of like-minded publishers

In just over five years, more than 300 publishers have switched to Newspack or signed on to launch soon. In the process, we’ve created a vibrant community of independent publishers and editors whose goal is to see journalism thrive in their local communities. They include venerable print publications such as the Bangor Daily News, as well as prominent digital startups including CalMatters, VT Digger, Capital B, and the Texas Tribune.

We have an active Slack community that our publishers use to communicate about best practices, events, industry news, and more. Our team shares product and company updates via bi-weekly newsletters with our publishers. We also have a bi-weekly call dedicated to showcasing the work of our publisher and partner communities — we’ll often invite guest speakers to discuss trending topics in the industry.

Expertise from our team

We’re an international group of journalists, engineers, product leaders, designers, and account managers with a penchant for digital news. Together we have more than 150 years of digital news experience, locally and nationally. 

Technical account management

You can count on us to quickly address any systems or technical issues related to the platform. While most of our publishers can use Newspack without additional in-house engineering or technical support, we understand mistakes happen. That’s why we’re available to help troubleshoot technical issues of your own making and will do our best to fix them.

We’re not a custom design or development agency. However, we do provide design templates that have a great deal of flexibility and will work with you and/or an outside design shop to adapt your design to our templates. 

There are generally no limits on the traffic we support up to 10M PV/MO. (If you’re above that level, we can host you on our enterprise service, at a negotiated annual rate). Storage of data over 200GB will require additional fees.

One-on-one coaching and peer support 

Newspack publishers in the US are eligible to apply for our Revenue Development Program. It’s a grant-funded program designed to help you optimize the use of Newspack tools to drive audience and revenue growth through hands-on training, one-on-one coaching, and peer support.

Access to discounted tools and services 

Our partners support the work of independent news organizations by making their tools easy to integrate and offering discounts on their services. From audio storytelling to in-house style guide resources to powerful mobile apps, Newspack partnerships save our publishers money and time while giving them access to best-in-class tools they may not otherwise be able to support.